Excite and delight customers through the crafting of exceptional event experiences
Client
Procam Group
Year
2018, 2019, 2022
Services
Branding, Website Design & Development, Digital Marketing, Public Relations
A must-attend event in the industry calendar with 700+ delegates
The brief “Excite and delight our customers”.
We did just that, creating a must-attend industry event in the UK through a showcase of the latest camera and lens technology in the market, coupled with a lively line-up of seminars and informative panel discussions with 30+ expert speakers discussing the year’s biggest TV shows, films & commercials. With 700+ delegates in attendance for 3 consecutive years!
As a brand-new event, #MediaTechDay required compelling storytelling, meticulous event programming, and exceptional content production. From budget management and master production schedules to logistics and reporting, delivering an event experience at the highest standard was of utmost importance.
The crafting of Media Tech Day’s offering was a mammoth task that required strategy, impeccable project management, and exceptional attention to detail while delivering on the big picture.
In order to offer free admission for attendees, the creation of a compelling, business-driven offering to secure exhibitors and affiliate sponsors, while also balancing the exclusive hire of the 5-star Ham Yard Hotel, was imperative.
The creation of a vibrant, strong brand identity and design, coupled with a robust marketing plan across online and offline channels drove event awareness and a highly targeted attendance, all of which was successfully executed with the support of our talented team.
After three consecutive years, the event cemented its reputation as one of the must-attend events in the industry calendar. In 2019, 700+ delegates were in attendance to see first-hand the very latest cameras, lenses, lighting, and monitors in the market – all on exhibit from 15 of the world’s leading equipment manufacturers and distributors.
In parallel, a lively line-up of seminars and informative panel discussions with 30+ expert speakers in ten high-impact sessions was executed in the state-of-the-art 4K cinema to an audience of 190 professionals.
